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Landing Page Optimization Resources
 Interested in landing page optimization?
This directory is meant as a comprehensive guide to companies, products, and services that can help you. Check back often for the latest resources.
Conversion Testing Companies - These companies focus primarily on conversion rate improvement through testing of alternative website designs.
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SiteTuners - Specializes in very-large-scale testing. As Google Website Optimizer Authorized Consultant can implement A-B Splits or Multivariate/Taguchi testing. Larger tests are done with proprietary TuningEngineSM technology. Choice of flat fee or pure performance based payment options.
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- Recently acquired by Acxiom Corporation (Nasdaq: ACXM). Kefta focuses on testing an personalized content delivery for Global 2000 (very large) enterprises.
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- Uses A-B split and Multivariate/ Taguchi testing. Makes unrealistic claims about possible test sizes on their website ("billions" of possible versions in a multivariate test). Charges by getting a client into an ongoing subscription of tests. Recently acquired by Interwoven.
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- Focus is on larger e-tailers. Charges upfront fees and then per-page for content served even after the test is completed. Recently acquired by Omniture.
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- U.K. based conversion consulting company. Google Website Optimizer Authorized Consultants.
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- Site seems very hype-heavy and talks about some special secret about how to make Multivariate/Taguchi testing work for online marketing - there is no secret.
Conversion Testing Tools - These companies primarily provide tools for conversion testing.
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- FREE A-B Split and Mutlivariate/Taguchi tool available to all AdWords users in their account.
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- Testing tools intercept traffic after it leaves the site and shows the end-user the correct content. Does not require I.T. support or changes to your original pages. Designed for larger companies.
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- A-B Split and Multivariate testing tool provider - full-service engagements are also available.
Information & Resources - These websites provide articles, blogs, and tips on conversion tuning.
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- Google's excellent collection of articles on conversion tuning and other aspects of web analytics.
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- Tim Ash's blog about conversion rate improvement.
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- Bryan Eisenberg's conversion blog.
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- Matthew Roache's blog.
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- 100 Tools, Tips and Resources.
Web Analytics & Tracking - Most web analytics software companies offer support for basic A-B split or multivariate testing. Some also offer specific support for testing engagements.
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- Very comprehensive and free in the ASP version. Can also buy server licenses to run on your own machines.
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- Web analytics company focusing on larger clients. Recently acquired Offermatica.
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- Owned by software industry e-commerce company Digital River. Offers comprehensive web analytics suite.
Conversion & Usability Consultants - These companies focus primarily on consulting or complete site redesigns meant to improve conversions.
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- Focused on website conversion consulting. Uses persona-based "Persuasion Architecture" to improve conversion rates.
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General Online Marketing - These companies focus on several aspects of online marketing, but offer some kind of landing page testing.
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- Google Website Optimizer Authorized Consultant and full service search and conversion marketing firm.
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- Web analytics and metrics company focusing on conversion consulting.
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(formerly Inceptor)
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- New to conversion testing. Has shifted focus from other forms of online marketing services.
Market Research & Case Studies - These companies publish reports and case studies involving landing page optimization.
General Usability Resources - These companies or organizations have a broad focus on usability.
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- Usability consultancy founded by recognized heavyweights Jakob Nielsen & Donald A. Norman
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